According to Wikipedia, an open house is a scheduled period of time in which a house or other dwelling is designated to be open for viewing by potential buyers. In Ghana, the concept of open houses is now beginning to catch on, with Devtraco Plus setting the pace, let’s take a look at why open houses are important in selling houses.
It Attracts Potential Buyers Who May Not Otherwise Look At The Property
Open houses are seen as being less formal than asking an agent to see the house—it’s not a private viewing, so people see it as something more accessible. Even if your home doesn’t match up with their idea of their dream house, they’ll stop in because they aren’t asking a realtor to take time out of their day to show the house. Once inside, they may find that your home is more in line with what they want than they originally thought.
It’s A Second Look for Some
Potential buyers may be hesitant to ask their real estate agent to take them back to a property, especially if they are uncertain the property is right for them. An open house is giving buyers a second look and could be what puts the house on the shortlist of properties to seriously consider. Some buyers attend open houses to remind them what it was about the property they liked.
Open Houses Show More than the House
Some potential buyers or people who aren’t necessarily looking to move right away will go to an open house, not necessarily because they want to see the property but because they want to learn about the neighborhood. These people might be considering a move to the area, but they’re not sure if it’s right for them. They will stop in at an open house and talk to the Realtors about the area to learn about the crime rate, school systems, etc. Though they might not be there to make a purchase, they, just like the people who come to look, may fall in love with the property and the location in which the property is situated.
It Spreads Word of Mouth
Maybe your house isn’t right for the couple who came to the open house, but that couple may have a friend who is looking for a house, too. Your property may be everything this friend needs, and the couple may pass on the information. Building a strong word of mouth campaign about a property can be just as important as using social media or other advertising.
What’s Right for You?
At Devtraco Plus, our team of real estate agents, believe in having open houses as it has been an effective way of selling homes and we do what’s best to get your property sold in a timely manner. Contact us today to learn more about our team and process.